Full-funnel work, one person accountable for it.
Most companies don't need more vendors. They need someone senior who can see the whole funnel, find what's broken, and fix it without a chain of handoffs. That's the job.
Make paid channels pay back
Paid search and paid social across Google and Meta — built, launched, and managed against pipeline and revenue, not vanity metrics. Structure, bidding, creative direction, and the reporting that tells you what's actually working.
Find and fix what's leaking
GA4 and GTM done properly, conversion tracking you can trust, attribution that reflects reality, and conversion-rate work on the pages that matter. This is the unglamorous layer most teams skip — and where the fastest wins usually are.
Grow the channels you own
SEO, content, and lifecycle marketing designed to compound. Technical SEO, keyword and topic strategy, and content that earns rankings — so your growth isn't rented from ad auctions every month.
Strategy that survives contact with execution
Positioning, channel mix, and a plan tied to your budget and stage — written by the person who will then go and run it. No strategy deck that gets handed to someone else to interpret.
Put AI and automation to work
Not AI for its own sake. I wire AI and automation into the slow, repetitive parts — prospect research, lead scoring and enrichment, first-draft content, and reporting — so more of the budget goes to work that genuinely needs a person. Modern analytics and enrichment tools, connected so they actually talk to each other.
From audit to results, in four moves.
Map
I audit spend, tracking, channels, and goals, and get a clear read on the current state.
Diagnose
I find where budget and traffic leak out before they turn into revenue, and prioritize by impact.
Execute
I run the channels hands-on and ship the fixes — retainer or project, depending on what you need.
Report
Plain numbers on a regular cadence, tied to the goals we set, with next moves called out.
Who this works for.
Best fit is a founder or marketing lead who wants senior hands-on work, not another layer of agency overhead. I also work white-label with agencies that need funnel, analytics, or paid-media depth on call.