Judged by outcomes, not activity.

Traffic came to their website and left anonymous. There was no way to see which companies were interested and no contact to follow up on — marketing was effectively flying blind.

I came in to run SEO and paid search, and the role grew from there. I put a system in place that turns anonymous website visitors into identified companies — with real names, emails, and phone numbers the sales side can actually act on — and built a single dashboard that pulls every stream of data into one live view, so the whole team sees what's happening instead of stitching together scattered reports.

They went from zero visibility into who was visiting to a working pipeline of identified, contactable leads — all in one place, updated in real time. What began as SEO and Google Ads has grown into full lead intelligence, and the engagement is ongoing.

Chief Marketing Officer.

The full paid-acquisition and go-to-market strategy — mapped out by vertical and by channel — so the growth engine is ready to switch on the moment the raise closes, rather than starting from a blank page.